People have got highly raged over a recent marketing strategy used by cab aggregator company - Ola, and have highly criticized it.
Recently, Ola sent a notification reading "8 missed calls from mom" to their customers and offered a 40 per cent discount on certain services.
However, with a section of people on social media this gimmick did not go down well.
Calling out the company, a Twitter user wrote, "There's a way to do marketing. Do not cross your limits by sending such notifications. Couldn't block the notifications coz bookings notifications will also get blocked. #disappointed."
"Why do you all give such cringy clickbaits. Don't be another zomato. Be original in marketing. Especially those 8 missed calls one is yakk," the netizen tweeted.
Started in 2010, Ola was founded by the current chairman and Group CEO of Ola Bhavish Aggarwal and Ankit Bhati (Co-founder and CTO).
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