Vim marks Independence Day with cleaner India campaign

Hindustan Unilever’s Vim marked Independence Day with a shopper campaign in partnership with Reliance Smart Bazaar as part of the Full Paisa Vasool Sale. At Mumbai’s Nexus Mall, Seawoods, ‘incorrect’ billboards were placed at the entrance, with correct versions appearing as reflections on the ground. The installation promoted offers on Vim Ultrapro Floor Cleaner and carried the message that cleaner homes contribute to a cleaner India.

Srinandan Sundaram, Home Care General Manager for Hindustan Unilever, said:

Independence Day is a time to celebrate our nation’s progress, and cleanliness is an integral part of that journey. Along these lines, Vim has recently launched the Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives, delivering deep cleaning and enhanced performance. This campaign brings alive the message that building a cleaner India begins at home, while offering shoppers a memorable and rewarding brand experience during the festive season.

The product is formulated to remove stains, provide long-lasting fragrance, and use biodegradable polymer technology with probiotic actives for deeper cleaning. The campaign reached thousands of shoppers through outdoor displays, on-ground installations, and point-of-sale promotions, combining the themes of national pride and civic responsibility.