Streax Professional, a professional hair care and styling brand, hosted the 6th edition of its MEGA SHOW at The Lalit, Mumbai, unveiling its latest EVOQUE Collection and launching its exclusive Skin portfolio. The one-day event brought together salon professionals from across India for an immersive showcase of artistry, education, and global hair fashion trends, offering hands-on exposure to advanced techniques in cut, colour, and style.
The EVOQUE Collection, blending “Evoke” and “Vogue,” paid tribute to quiet confidence, retro nostalgia, and modern elegance, featuring eight trend-led looks such as Mocha Mirage, Auburn Shag, and Violet Fringe. Powered by Argan Secrets and Huemagic techniques, it highlighted the brand’s colour innovation. The new skin portfolio introduced premium salon treatments including the Streax Professional Anti-Ageing Facial Kit, Skin De-tan Mask, and Skin Brightening Facial Kit, designed to cater to diverse client needs.
Vaani Kapoor shared her thoughts:
Being part of Streax Professional’s MEGA SHOW 2025 was an absolute joy. The EVOQUE Collection celebrates style, confidence, and individuality. I truly admire how Streax Professional brings the best of global trends to India while empowering salon professionals and inspiring people to feel their most beautiful and confident selves.
Rochelle Chhabra, Head at Streax Professional, emphasized the brand’s dedication to education:
Education remains the foundation of our brand and is in our DNA, and the MEGA SHOW stands as our flagship platform for equipping the salon community with advanced training and global trend insights, carefully adapted to suit the Indian market. It’s more than a showcase—it’s an immersive experience where creativity, skill, and innovation come together under one roof. Building on the success of distinguished collections such as Marigold, Mercurial, Kaleidoscope, and Spectrum, EVOQUE reaffirms the brand’s leadership and innovation in the realm of professional space, while inspiring stylists to push boundaries and reimagine what’s possible for their consumers.
Priyanka Puri, Senior Vice President, HRIPL at Streax Professional said:
We are committed to translating global hair fashion into styles that truly resonate with Indian hair, skin tones, and lifestyles. With the launch of our new Streax Evoque Collection alongside our Skin portfolio, we continue to bring the world’s most exciting trends into a uniquely Indian context — grounded in our deep understanding of local hair textures and beauty aspirations. Each collection is crafted not only to inspire creativity in our salon partners but to empower every client to look and feel like the best version of themselves. By fusing international innovation with our expertise in Indian beauty, we aim to keep our professional community ahead of the curve, setting new benchmarks for style, skill, and self-expression.
The evening concluded with a grand finale ramp walk led by brand ambassador and Bollywood actor Vaani Kapoor, showcasing the EVOQUE looks. Following Mumbai’s success, MEGA SHOW 2025 will be held in Delhi on 12 September 2025.
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