1664 Blanc’s lifestyle platform L’Atelier 1664 has announced a creative association with leading Indian design house Abraham & Thakore, bringing together modern French lifestyle sensibilities with contemporary Indian design.
Under the partnership, L’Atelier 1664 and Abraham & Thakore will collaborate on a series of curated experiences across fashion, design and culture. The initiative aims to celebrate craftsmanship, creativity and modern expressions of style by connecting Parisian elegance with Indian design thinking.
L’Atelier 1664 reflects the philosophy of 1664 Blanc, “Good Taste with a Twist,” bringing together tastemakers from fashion, design and cuisine to create immersive cultural experiences that celebrate individuality, creativity and refined living, while Abraham & Thakore continue their signature approach of blending traditional craftsmanship with modern aesthetics, clean silhouettes and thoughtful textile use developed over more than three decades.
Speaking about the association, Partha Sarathi Jha, Vice President, Marketing, Carlsberg India Private Limited shared, “L’Atelier 1664 was created as a platform that brings together emerging tastes, creative styles and contemporary culture trends. Our association with Abraham & Thakore brings together modern French style with Indian design, and we look forward to creating experiences that celebrate craftsmanship, individuality and creative expression.”
The visionary designer duo, Abraham & Thakore added, “This association with L’Atelier 1664 reflects a meeting of sensibilities - French art de vivre and the richness of Indian craftsmanship. It is a fusion of ideas that celebrates heritage, creativity, and a contemporary way of living.”
The alliance represents a cultural exchange rather than a conventional collaboration, bringing together French modernity and Indian craftsmanship. Reflecting a shared belief that taste is most compelling when it carries a point of view and that true elegance lies in the confidence to add a twist, the partnership will extend beyond the runway through curated events and store led engagements across India in the coming months.
0 Comments