Indian fashion brand Libas on Thursday, 23 April 2026, unveiled Gerua, a dedicated AI-powered workwear label designed for modern working women, with actor Anya Singh fronting the campaign as the face of the brand.
The launch centres on a series of brand films titled "Outfit Sahi Toh Sab Sahi," featuring Anya Singh in relatable workplace scenarios ranging from routine office dynamics to unpredictable on-the-job moments. The films position Gerua as a label built on the idea that the right outfit can meaningfully boost a professional's confidence and presence. Collections under the brand have been developed using AI-powered insights aimed at understanding the style and functional needs of young professionals entering the workforce today.
Nisha Khatri, Head of Marketing at Libas, said, "As more young professionals enter the workforce, workwear expectations are evolving quickly. Gerua is our response to this shift, combining data-driven insights with contemporary design. With 'Outfit Sahi Toh Sab Sahi', we wanted to reflect everyday workplace moments where the right outfit can subtly influence confidence. Anya felt like the perfect fit for the campaign because her personality and presence resonate strongly with the new generation of professionals."
Actor Anya Singh added, "It was genuinely exciting bringing this campaign to life and being associated with Gerua. The brand feels incredibly fresh and perfectly in sync with the energy of young professionals today. The collection is designed to make everyday dressing effortless, while still helping you look confident, polished and put together."
Gerua is now available on the official Libas website, in the brand's app, and across major ecommerce platforms, marking Libas' formal entry into the dedicated workwear segment.
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