Google alleged By Paytm for "Arm-Twisting" After being removed from Play Store.

Internet Giant Google on Sunday was charged by Digital Financial services firm Paytm of “arm-twisting” and forcing it to roll back a UPI

cashback campaign which is legal

in India.

A Google spokesperson said that offering cashbacks and vouchers alone do not constitute a violation of Google Play gambling policies and in case of repeat violation it may even terminate Google Play developer accounts.

Paytm in a blog alleged that Google Pay has been running similar cricket-based promotions“but a different set of rules apply to Google’s own apps”.

Paytm was blocked by Google on its Play store following a policy update on September 18, to dis-allow apps that support any unregulated gambling but restored the mobile app after a few hours after it rolled back the campaign.

Paytm alleged that it was forced

to comply with Google’s mandate

to remove the UPI cashback and

scratchcards campaign to get re-

listed on the Android Play Store.

“Offering both is legal in India,

and cashback was being given following all rules and regulations set by the government,” said Paytm.