"KARRAM KURRAM" - A Film On Lijjat Papad's Journey By Ashutosh Gowariker Starring Kiara Advani

Actor Kiara Advani has been roped in by filmmaker Ashutosh Gowariker for his next film which will be based on the popular FMCG chain for Lijjat Papads.

Presented under the banner of Ashutosh Gowariker Productions, the film ‘KARRAM KURRAM’ is produced by Sunita Gowariker and directed by Glenn Baretto and Ankush Mohla who have assisted Ashutosh in the past.

Bringing to screen the tale of women empowerment, ‘KARRAM KURRAM,’ narrates the story of a woman who started a women co-operative organisation to bring together six other housewives to earn for their households sustenance.

The mahila griha udyog organisation presently has sustained the households of thousands of women for over six decades.

The film, headlined by Kiara Advani, marks the threshold and rise of an FMCG conglomerate, establishing a monopoly in the commercial papad market, under the women’s cooperative group.