Sebamed, the German skincare brand distributed and marketed in India by USV Private Ltd., has launched an emotional campaign honouring nurses, the often-overlooked pillars of newborn care.
Through a series of real-life testimonial films, the campaign captures tender moments between nurses and newborns, from the first bath to a gentle lotion application, highlighting their vital role in ensuring a baby’s safe transition from the womb to the world.
Speaking about the initiative, Minali Bhawsar, Category Head, Sebamed India, said: “The journey of life begins in the hands of a nurse with unwavering dedication. Through this celebration, Sebamed amplifies their voice - a voice rarely recognised despite its unmatched credibility. Sebamed is proud to give them a national platform to share their real stories. When the first caregivers show their trust in Sebamed, it validates our purpose and safety promise: to provide scientifically backed care that protects delicate baby skin with pH 5.5 from day one.”
“This wasn’t just a campaign, it was an homage. We wanted to honour the quiet heroes who hold life before anyone else. Their instinctive care reflects Sebamed’s belief that true protection comes from science that understands sensitivity. Through their hands and Sebamed’s pH 5.5 science, we found a shared language of care that begins with the very first touch.” - Sachin Kamble, CCO, Leo Burnett South Asia.
Emphasising the fragility of newborn skin and the importance of maintaining an ideal pH of 5.5, Sebamed reinforces its long-standing trust with healthcare professionals. With over five decades of dermatological expertise, Baby Sebamed’s scientifically backed baby care range is recommended by leading paediatricians in India and trusted by millions of parents worldwide.
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