Titan Company launches "Sign of You" for IPL's ISL feed

Titan Company Limited has launched "Sign of You", a first-of-its-kind integrated campaign created exclusively for the Indian Sign Language (ISL) feed during the ongoing IPL season. The initiative brings together seven brands from the House of Titan under a single unified narrative, marking a significant step toward accessibility-led advertising in Indian broadcast.

The campaign unfolds through seven original films linked by the journey of a recurring protagonist, Misha, whose experiences move across different relationships, identities, and moments of self-expression. The films collectively explore themes of love, belief, gratitude, acceptance, belonging, and individuality. The campaign concludes with a collective sign-off spanning seven expressions: Sign of Will, Sign of Gratitude, Sign of Precious, Sign of Thoughtfulness, Sign of Inspiration, Sign of Win, and Sign of Togetherness.

Ajoy Chawla, Managing Director, Titan Company Limited, said, "At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. 'Sign of You' is a collective expression of our values as a House of Brands. By creating original stories for the IPL's Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words."

Sirish Chandrashekar, Head - Corporate Brand, Titan Company Limited, said, "One of Titan's enduring strengths has been the freedom to experiment and create with purpose. This campaign reflects that spirit where multiple brands and creative partners are coming together to build communication that is inclusive by design and emotionally authentic. Storytelling has always been central to how Titan builds connections, and 'Sign of You' extends that philosophy."

Maitri Ramkumar, Group Creative Director, Ogilvy Bangalore, said, "With 'Sign Of You,' we set out to create a reflection of the lives of those from the hearing-impaired community, brought to life by members of the community. A huge congratulations to all the Titan brands and their agencies who joined in to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness."

Conceptualised by Titan's Corporate Brand Team, the campaign was built in collaboration with multiple creative partners including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane's in-house creative team, and production partner Superfly Films. The seven participating brands are Titan Watches, Tanishq, Mia by Tanishq, CaratLane, Taneira, Titan Eye+, and IRTH. The campaign is currently airing during IPL matches on the ISL feed.