Yotta Data Services, India’s leading sovereign AI and cloud infrastructure provider, has launched Urja and Sudarshan, two enterprise-grade cloud-native platforms for the media and entertainment industry. Hosted on Yotta’s sovereign hyperscale cloud, they ensure low latency, privacy and security while addressing the sector’s shift driven by changing audience habits, cost pressures and the need for digital monetization.
Urja is India’s first fully cloud-native Renderfarm-as-a-Service platform designed to process complex 3D graphics, visuals and effects. Powered by GPU infrastructure, it serves creators, VFX and animation studios, CAD labs, gaming developers and others without the need for expensive hardware. It supports leading 3D tools and is available in prepaid (web-based) and postpaid (bare metal) models.
Announcing the launch, Sunil Gupta, Co-Founder, MD & CEO of Yotta Data Services, said:
The future of media will be intelligent, decentralized, and sovereign — and India must be at the forefront. With Urja and Sudarshan, we’re delivering platforms that break down long-standing barriers, provide the flexibility to process and distribute content at scale, and give creators both freedom and control over their work. This is more than technology; it’s the foundation of a new media ecosystem where India’s stories can reach the world with speed, security, and impact, enabling creators to focus entirely on their true craft — telling extraordinary stories. By steering the transformation toward a fully digital-ready media and entertainment industry, Yotta is empowering India’s creative sector — the world’s content powerhouse — to not only lead on the global stage but also to unlock its full monetization potential, driving sustained growth for the creative economy.Sudarshan is India’s first end-to-end cloud-based Media Asset Management (MAM) and Online Video Platform (OVP). Its MAM features include metadata tagging, AI-assisted search, workflow automation and team collaboration, while its OVP enables users to launch branded OTT services, stream and monetize content, and track performance through advanced analytics for targeted ads and promotions.
Speaking on the new foray, Sashisekhar Panda, Business Head of Cloud & Media Services, Yotta Data Services, said:
At Yotta, we strongly believed that technology should be tailor-made to India’s unique needs. We've been the leaders in building sovereign cloud infrastructure, and our entry into the media and entertainment space is a natural extension of that mission. With Urja and Sudarshan, we're solving real bottlenecks that creators and distributors face every day, making the process easier, faster, and more secure. I’m excited about what this means for India’s creative economy – we’re not just providing platforms, we’re reshaping the way India creates, shares, and celebrates its stories.
Both platforms are accessible via web and apps with flexible pay-as-you-use and pay-as-you-grow models, helping enterprises across media, broadcasting, marketing, education and lifestyle sectors enhance revenue and audience engagement. For viewers, Sudarshan follows a subscription model offering personalized recommendations and AI-driven navigation.
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