Vasmol, a trusted Indian hair colour brand with over 60 years of legacy, has launched a new TVC for its Vasmol Henna Crème Hair Colour featuring brand ambassador Vidya Balan. The ad conveys rooted beauty through a relatable story, highlighting henna’s natural benefits in a convenient crème form that blends heritage with innovation.
The film shows four friends debating between henna, crème, or budget hair colours until Vidya Balan steps in with a confident suggestion: why compromise when you can have it all? She introduces Vasmol Henna Crème Hair Colour as a product that combines henna’s colouring benefits, modern crème ease, and a safe, no-ammonia formula. The campaign encourages every woman to say, “Surakshit rahe mere baal,” promoting long-lasting confidence.
Sharing his insights on this TVC, Dheeraj Arora, MD & CEO HRIPL, stated:
This campaign is a key milestone in our brand-building journey for Vasmol. It reflects our broader strategic intent of strengthening regional resonance while reinforcing national relevance. As we continue to scale Vasmol’s presence across key markets, storytelling remains at the heart of how we connect with our consumers. Collaborating with Vidya Balan not only elevates the brand narrative but also reinforces our long-term commitment to investing in meaningful, insight-led communication.
Speaking about the TVC and her association with Vasmol, Vidya Balan shared:
Some associations are more than just professional, they feel like a part of who you are. Vasmol has been one such name in my journey. To return now, with this beautiful new TVC for Henna Crème Hair Colour, feels like a full circle moment. It beautifully captures the essence of rooted beauty, something I deeply relate to. The film blends the warmth of tradition with the confidence of modern womanhood, just like the product itself. The appeal of Vasmol's no-ammonia, henna-infused crème colour lies in its nurturing qualities and efficacy. It's a smart choice for those seeking natural beauty solutions that are both kind to hair and budget-friendly.
Speaking about the TVC and her association with Vasmol, Priyanka Puri, Sr VP Marketing HRIPL shared:
Vidya Balan is more than just a celebrated actor, she’s a cultural icon who embodies authenticity, grace, and strength, values that deeply align with what Vasmol stands for. Her rooted charm and modern confidence mirror the very spirit of our Henna Crème Hair Colour. The TVC beautifully captures this balance, showcasing a solution that feels both familiar and forward-looking. Bringing Vidya back to the Vasmol family felt like a natural progression, and her presence adds credibility and emotional depth to the story we’re telling. We’re excited about this new chapter and the meaningful connection it will spark with our consumers across India.
The Vasmol Henna Crème Hair Colour TV campaign is released in Hindi, Oriya, Bengali, Assamese, and Bhojpuri. Supported by a 360-degree marketing plan, it includes strategic OOH placements in key cities across West Bengal, Orissa, Northeast, and Tamil Nadu.
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